About Team of Monkeys
B2B Advertising on Reddit
We are a team of highly regarded redditors with a knack for the underlying community, and a deep understanding of the tone, language and expressions required to be taken seriously on the platform. That is the whole proposition. Everything else we do is downstream of it.
Why that matters more on Reddit than anywhere else
Every other paid channel lets you get away with sounding like a company. Reddit does not. The platform has an instinct for marketing language that is close to reflexive, and it is exercised in public, underneath your ad, while your budget is still spending. A campaign that reads as corporate is not simply ignored there. It gets answered.
The difference between an ad that works on Reddit and one that gets dismantled is rarely the offer, the targeting or the budget. It is register: the vocabulary, the rhythm, the willingness to concede a fair point, the specific expressions that signal somebody who actually belongs to a community rather than somebody renting access to it. That is not something you can brief into a generalist agency. It is either native or it is obvious.
We have spent years in these communities as participants, not advertisers, which is why we can write for them and, more importantly, argue for you inside them. When a comment thread turns into a public interrogation of your product, the reply has to land within the culture, not against it.
Our entire pricing model is built around this one distinction. Running ads with comments off is a campaign job. Running them with comments on is a community job, and it is the harder and more valuable half of the work. You can see exactly how that is priced on the Pricing page.
What we actually do for B2B companies
We plan, write, launch and manage Reddit ad campaigns for companies selling into technical markets: cybersecurity, AI, SaaS, developer tools and infrastructure, data and analytics, IT services and other B2B-dominant industries. These are the markets where the buying decision is made by the people who will have to live with the product, and those people research in public before they ever fill in a form.
Practically, that means community selection and campaign strategy, creative written in the language of the audience, campaign build and ongoing optimisation, and, where you want it, active management of every comment thread your ads generate. Reporting comes back in plain language, including what the comments told us, which is frequently the most useful research a campaign produces.
The backstory: we were a software studio first
Team of Monkeys did not start as an advertising agency. We are a division of STOM Research, based in Ra'anana, Israel, and for years we built and shipped our own software: cybersecurity tools, browser extensions, games, and always-on television channels for big-screen TVs. All of it is still live, still free, and still linked below.
That history is not decoration on this page. Building and launching our own products is how we learned what actually happens when you put something in front of a technical audience. We shipped security scanners to people who scan things for a living. We put games and channels in front of communities who will tell you, immediately and at length, exactly what is wrong with them. We spent that time on the receiving end of the same scrutiny our clients are now buying their way into.
It also means we understand what our clients sell. When a cybersecurity company briefs us, we are not translating jargon into marketing copy from the outside. We built the tools.
Everything we have built, still online
Nothing has been retired. Every tool, game and channel below remains free to use, with no registration and no email collection.
Cybersecurity tools and Chrome extensions
- All Cybersecurity Tools, the full catalogue
- WP Security Report, WordPress security scanning
- Drupal Drip, Drupal security scanning
- Security Report Card, a letter grade for any site
- Tab Shark, packet-level analysis for a single tab
- Map My Network, live port mapping and radar
- Cookie Vision, a dashboard of every cookie a page sets
- CrawlCheck, how search engines and AI crawlers see a page
- Ourchives, one-click submission to five web archives
- Somethings Wrong I Can File It, files that are not what they claim to be
- Graffiti Boi, deface any webpage locally
- Hard Cut, slash a website with a razor cut that heals
- Chrome Flame, an ambient candle in the browser
- Candle 2.0 for Windows, on the Microsoft Store
- Pinball Astronaut, zero-gravity pinball
- STOM Tuner, learn real ECU and TCU tuning
- Team of Monkeys, the game that plays on top of your current page
Games
- All Games
- STOM Research Banana Hunter
- WorldPoint Whip
- STOM Blocks
- Monkey Bridge
- Monkey Runner
- STOM Labs
Live TV channels
- All TV Channels
- Dogvision, television for dogs
- Catvision, television for cats, also on Chrome
- Noirvision, public-domain film noir, also on Chrome
- Westvision, public-domain westerns, also on Chrome
- Blobvision, ambient abstract motion, also on Chrome
- Zebravision, black-and-white op art
The rest of the company
- STOM Research, our parent research division
- WorldPoint Instruments, curated data archives
- Our Mission, the long-term research direction
- Our Partners, every partner we work with, disclosed
- FAQ and Privacy Policy
- Our art, our GIFs, YouTube, LinkedIn and X
Talk to us
The fastest route is a call: book a slot here. If you would rather write first, we are at support@teamofmonkeys.com.