Our Mission

Our mission is to help companies that run successful campaigns across social media but cannot seem to succeed on Reddit. You already know how to advertise. Your campaigns perform on LinkedIn, on Meta, on X, on Google. Then you put budget into Reddit and the same work that wins everywhere else lands flat. That specific problem is the one we exist to solve.

We want to be clear about what that failure is not. It is not a sign that your marketing team is weak, that your creative is bad, or that your product does not belong on the platform. Companies with genuinely excellent advertising operations hit this wall constantly. Reddit does not behave like the other platforms, so competence elsewhere does not transfer automatically, and the gap says nothing about the quality of the people running your campaigns.

The reason is structural. Most social platforms are built around a feed of individuals, where an ad is judged mainly by whether it stops the scroll. Reddit is built around communities that have their own history, their own standards and their own tolerance for being sold to. An ad there is read by people who talk back, in a place where they have context you do not control. Polish that wins on other platforms can read as intrusion on Reddit, and the exact same asset can go from an asset to a liability by changing nothing but the venue.

So our work starts with diagnosis rather than volume. Before we rebuild anything we want to know which communities your buyers are actually in, what has already been said there about your category, how your previous campaigns were received, and where the disconnect between your message and that audience actually sits. Reddit failure usually has a specific cause, and guessing at it wastes your budget.

From there we build for the platform instead of adapting to it. Community selection, the way a campaign is framed, the register the copy is written in, and the claims it is willing to make all get made for Reddit specifically. That is different from taking a campaign that performed elsewhere and resizing it, which is the most common reason strong advertisers underperform there.

We focus on B2B, particularly cybersecurity, AI and SaaS, because those categories have technical buyers who research in public before they ever fill in a form. Those buyers are already on Reddit reading about your category and your competitors. Reaching them there is worth the effort of getting it right, which is exactly why the failure to connect is so frustrating for companies that succeed everywhere else.

We would rather tell you the truth than take the work. If we look at your situation and think Reddit is not where your buyers are, or that your budget would do more elsewhere, we will say so. A campaign that should not have run is worse for you than no campaign, and it is worse for us than an honest conversation that ends in nothing.

Being wrong in public is part of the job. Not every campaign works, and when one does not, we want to know precisely why rather than quietly rotating the creative and hoping. What a campaign teaches us about how a community responds to your category is worth something to the next campaign, so we report on what did not land as carefully as what did.

Our fee is a percentage of your ad spend, and the percentage does not move with the size of the budget. You can work out what we cost before you ever speak to us, which is on our pricing page in full. We would rather you arrive at a conversation already knowing the number than discover it after we have spent your time.

The measure of whether we have done our job is simple. A company that was already good at advertising, that had tried Reddit and been unable to make it work, can now point at Reddit as a channel that produces results alongside the rest of what they run. That is the whole mission. Everything else we do is in service of it. You can read more about who we are on our about page, or about the research group behind us at STOM Research.